Driving Thousands of New Bookings for Aveda Salons

What was the goal?

To help create an SEO setup that could be replicated across dozens of salons and barbershops across the UK.

Actions:

1. Speaking to the booking platforms to create the first end-to-end salon booking conversion goal
2. Setup and testing of multiple landing page and content types to understand performance
3. Optimised the best performers to maximise conversions

Results:

I found the optimal SEO page setup and site structure to drive real bookings for their salons.

1. A reliable conversion of goal of confirmed appointment bookings inc. revenue (never been done before)
2. The best site setup and page layout to drive conversions.
3. Insights & tips to provide a site template to salons.

The client rolled this out to dozens of their salons with each and every one seeing a significant increase in appointment bookings

Summary

This was a sizeable project working across lots of different small businesses under one large organisation. I enjoyed this thoroughly and was able to create a setup that could be replicated to drive real results for each of the individual salons and barbershops. It was a huge success and one of my proudest campaigns to work on.